Battle of the Tabloid Promos

So this was the weekend of the great tabloid promo battle here in the Apple. (We needed something to salve our wounds.) How did NY’s newstand rivals matchup? Our analysis, with grades:

Daily News
The promotion: An uncut sheet of 9 Fleer baseball “cards.”
The content: Uninspired (they’re not even cards). Plus, it looks like they’ve caught Giambi mid-strikeout: appropriate, perhaps, but hardly flattering.
The catch: To get the A-Rod card, you have to show up with a coupon at your local DN vendor, who will pass it along gratis.

Design: B-
Chutzpah factor: D
Final Grade: C

The Post
The promotion: Collectors “Medallion” Album
The content: 8 pages printed on high gloss, heavy stock with nice photos, a history, and some other crap we didn’t read.
The catch: The medallions (there will be 16 Franklin Mint-style coins, 1 a day for the next 16 days starting with Derek) will cost you the price of a Post plus $2.99.

Design: A-
Chutzpah factor: A+
Final Grade: A

3 comments… add one

  • Did not catch the promos but the Post’s metal disks are reminiscent of the actual metal baseball card set they had in the early 1960s – unsure of the manufacturer but believe it was a Topps invention and that it complemented the traditional cardboard rectangles. They were about the size of a quarter, with a lip, and had the player’s face on one side. Durable and collectible, even if you had Yaz.

    JCL (YF) April 26, 2004, 3:57 pm
  • They could fit “Yastrzemski” on the thing? that’s impressive in and of itself.

    YF April 26, 2004, 4:06 pm
  • Did they give away replicas of the metal disk in Zimmer’s head, too?
    (Sorry, cheap shot)

    SF April 26, 2004, 4:35 pm

Leave a Comment