So this was the weekend of the great tabloid promo battle here in the Apple. (We needed something to salve our wounds.) How did NY’s newstand rivals matchup? Our analysis, with grades:
The promotion: An uncut sheet of 9 Fleer baseball “cards.”
The content: Uninspired (they’re not even cards). Plus, it looks like they’ve caught Giambi mid-strikeout: appropriate, perhaps, but hardly flattering.
The catch: To get the A-Rod card, you have to show up with a coupon at your local DN vendor, who will pass it along gratis.
Chutzpah factor: D
Final Grade: C
The promotion: Collectors “Medallion” Album
The content: 8 pages printed on high gloss, heavy stock with nice photos, a history, and some other crap we didn’t read.
The catch: The medallions (there will be 16 Franklin Mint-style coins, 1 a day for the next 16 days starting with Derek) will cost you the price of a Post plus $2.99.
Chutzpah factor: A+
Final Grade: A