***Breaking News from AP***

“MLB and Vitra Team Up”

AP– New York. Major League Baseball and legendary design firm Vitra have agreed to partner on a new line of stackable, airworthy chairs, representatives from both organizations said today. “We’re pleased to be adding the ‘The Francisco’ to our distinguished line of seating,” said Vitra CEO Rolf Fehlbaum. The chairs will be available in all team colors, and will have aerodynamic styling and convenient handles for easy tossing.

“We expect these to be, er, flying off the shelves in no time,” said MLB’s Bob DuPuy, who confirmed that a promotional campaign featuring Frank Francisco, Roger Clemens, and Karim Garcia will appear in selected markets during MLB’s playoffs. Bobby Knight will narrate the spots.

1 comment… add one
  • One can only imagine some other high-design projects or marketing ideas:
    “Lou Piniella Flatware” – impact-resistant throwable plates by Alessi.
    “Julian Tavarez Pine-Scented Hand Lotion”, by Kiehls.
    Design Within Reach’s new spokesperson, Steve Bartman.

    SF September 14, 2004, 5:21 pm

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