Now that it’s been established that the Red Sox can’t make a penny off of their new Japanese import, we have a clever suggestion for the team: an alteration to the recipe for Fenway Franks and a new brand name. Sox fans need the quality beef. It’s time for a "Dice Dog".
I did the math. Let’s speculate that he Sox sell somewhere around 300K hot dogs every year at Fenway. Those hot dogs cost $5.00. If they add a small amount of beer-fed Japanese cattle (say, one ounce) in each dirty water dog, they could then set a sell price of somewhere around $23 (the beef sells for $300/lb retail). Assuming a profit margin of somewhere in the 40-50% range on food concession items, that would siphon an additional $10 in profit per dog. So:
- 300,000 x $10 = $3,000,000
- $3,000,000 x 6 (duration of current Dice-K contract) = $18,000,000
If maniacal Sox fans would be willing to part with $20+ for a Matsuzaka beef hot dog (hey, the team is throwing money around like it’s confetti, why shouldn’t the fans take their lead?), that’s a nice dent in the posting fee, right?
(And we haven’t even started in on the value of a specially branded Japanese peanut and popcorn mix, either!)