Calling All Sponsors

Tonight listening to the Yankees radio broadcast, Charlie Steiner cited “Krispy Kreme, the official doughnut of the Yankees radio network”. What exactly does that mean? How can a radio network have an official doughnut? Does the doughnut make appearances at all Yankees radio network functions? Does the doughnut donate money to charity each time the Yankees radio network hits a home run? Does the doughnut put in personal autograph signing appearances at local convention halls? How can radio waves have an official pastry? The mind boggles…

4 comments… add one
  • Is this really so shocking? Commercially sponsored radio does have a history, right? Hasn’t SF seen “Radio Days”? Anyway, all that money for A-Rod has to come from somewhere, so why not the sugary cholesterol bombs from the fine folks at Krispy Kreme?

    YF April 7, 2004, 12:04 pm
  • Jeez, you have no absolutely no sense of humor. I guess losing two of three to the Rays will do that to you. Of course I am not shocked by this – I just thought the terminology of the “offical doughnut of the Yankees RADIO NETWORK” meant that some sort of disembodied radiowaves had gained sponsorship, as opposed to the Yankees themselves gaining sponsorship. So much for over-the-web humor…
    Lighten up, Francis.

    SF April 7, 2004, 4:49 pm
  • SF, never one for hyperbole!

    YF April 7, 2004, 4:52 pm
  • Better to put the Doughnut (Donut?) as the official pastry of the Yankees Radio Network rather than the official pastry of the Yankees. This way, it’s easier to hide from revenue sharing. It’s a smart way to do things.

    Ryan April 7, 2004, 6:31 pm

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Next post:

Previous post: