The Boston Herald reported yesterday that the Red Sox will introduce "changes to the ballclub's logos" and "select uniforms" on Thursday. Doesn't sound like a full-fledged logo redesign to me, but perhaps new alternate logos and unis for Sunday day games or some such nonsense.
Discussion on SOSH spans the likely opinions any Red Sox fan is likely to have over such news, and it includes this alleged New Era Web site leak:
Not bad actually. I'm a big fan of the dual-socks logo anyway, and bought a hat a couple years ago that focuses on the socks more than the traditional "B." Assuming this is a once-in-a-while hat and not a new hat for every game (there's something to be said for the traditional logo, not the least of which is, well, tradition), it's very nice. Clean, certainly, and there's no doubt who the ballclub is.
Assuming, this is real and a hint of the new direction, It seems to achieve two important goals: Maintaining the traditional Sox look and feel while freshening and modernizing a well-known brand — kind of like what this ownership group has done with Fenway Park and the Red Sox organization itself.