Op-Ed of Interest

YF posted earlier about this issue, but here the New York Times pipes in on Logo-gate, Tokyo.

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  • There’s no doubt something revolting about the naked commercialism of advert-studded uniforms. And the example of European football suggests that fans will be willing to put up with this type of encroachment beyond what the Times’s editorialists suggest. But I wonder whether this crude form of exploitation, should it ever take hold, could potentially work as a useful corrective, being that final abusive act that would force us to stop deluding ourselves about the mercenary nature of our national pastime. (Probably not.)

    YF April 8, 2004, 3:53 pm

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