First, the Red Sox shed the lovable loser status and win a freaking World Series (or 2). And now they’re advertising on their uniforms.
The Boston Red Sox are putting advertisements on their uniforms for the first time.
World Series champions said Wednesday they will wear sleeve patches
with the logo "EMC" when they open the season with a two-game series
against the Oakland Athletics at the Tokyo Dome on March 22 and 23. EMC
Corp. is a data-storage company based in Hopkinton, Mass.
This is a shame. We Yanks fans enjoy crass commercialism because, after all, we’re Yankees fans. Capitalism has done us well. Heck, our beloved Bombers even pioneered this uniform advertising practice a couple of years ago (as the linked article notes). But the Sox?! That’s not the franchise’s ethos. If the Yanks were Standard Oil, then the Sox were a Mom and Pop operation that sold vintage clothes and used lamps.
This Yanks fan doesn’t know what to make of these new Sox. They signed onto a major label and started singing about things for which the youth did not care. I’m not sure I’m getting their next album.
Next thing you know, their owner will be making overtures in the press about moving away from good old Fenway.