You Like Me!

For a measly 20K, Davie Brown Entertainment will send you a database indicating where numerous celebrities fall on their new "DBI", an index of appeal, influence, and trust marketed to companies for the purpose of assisting them with boosting their influence over consumers.  This week’s New York Magazine takes a closer look at the local bold-faced names inhabiting the list, and finds them, for the most part, lacking.  Al Roker ranks at #252 on the list and scores an overall 65.8 on the "trust index", while Bobby DeNiro, a method actor known for his ability to morph into whatever character he needs to be on a given day, inexplicably outpaces the meteorologist and earns the public’s confidence in his sincerity at a whopping 68.2 clip. So, how is this relevant to this blog?  Derek Jeter, my esteemed co-blogger’s sweetest of sweethearts, falls in at #527 on the list, slightly less influential than Drew Barrymore (67.5 to her 69.0), significantly less appealing than Whoopi (69.4 to her 75.3), and, comparatively dishonest (60.1 vs. 74.1) when faced off in the trust category against the serially annoying culinary mediocrity Rachael Ray.  No wonder Subway hired Willie Randolph.

As for the Red Sox?  We’re not spending the blog’s limited funds acquiring the full list, but we can only (optimistically) speculate about how high Big Papi scores on "appeal".  Julian Tavarez? Not so much.

1 comment… add one
  • Hmmm. Interesting list. Strange attempt at backhanding Jeter though.
    One would have to presume that in order to be on any consumer confidence list, an athlete would have to transcend his/her sport. After all, the market for Fords is bigger than that for MLB.
    Since we can only speculate, the big question relative to Papi is: Does a non-baseball fan outside of New England or the DR even know or care who he is? Is he a spokesman for anything outside of Boston or the Spanish speaking market?
    The only Idiot that I see coming close to a list like this would be Damon – and even his reach is substantially lower than that of Jeter’s, no matter what level of confidence consumers might have in the latter.

    lp March 1, 2006, 12:00 pm

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