Behold! The 2008 All-Star Game Logo

You can imagine how the thinking went when they mocked this thing up: Pinstripes? Check. Balustrade? Check. MLB logo? In there. NYC in the correct type? Yup. Date: Got it. Yes, this baby’s got all the elements required, but then again it doesn’t seem to express the sense of fun that (supposedly) defines the midsummer classic. The many fans who see the Yanks as a humorless corporate steamroller won’t be disuaded by this mark. The famous balustrade, once an integral part of the ballpark design, seems as tacked on here as it does at the Stadium, where it was reconstructed over the outfield retaining wall during the renovations of the early 1970s. Art imitates life. No word here, unfortunately, on who designed it. Anyway, it’s not unclassy, we’ll say that for it. It’ll make a nice patch. Sometimes it takes a while to get used to these things. Whatever the case, it sure beats the heck out of that London 2012 design.

10 comments… add one
  • >>>[I]t doesn’t seem to express the sense of fun that (supposedly) defines the midsummer classic.
    That’s because the Yankees are so “classy.”
    You know, classy… as in yelling “mine!” when rounding 3rd base, or burning your equipment after the game.
    Oh, wait, they got rid of that second guy.

    Hudson July 31, 2007, 4:50 pm
  • arod actually yelled “ha”…bush, but not a rules violation…will you feel the same way next season when he’s your 3rd baseman?

    dc July 31, 2007, 5:09 pm
  • Thanks for not calling it the “facade!”

    nettles-yf July 31, 2007, 5:14 pm
  • Maybe it will be tweaked between then and now. I spent 4 long years in Rhode Island with this so-called ‘art’ stuff and I agree it is a most BLAH design. Not loving where the ovals pinch at the top and bottom.
    It looks about as exciting as the Red Sox World Series champions logo before they fixed it, they literally took the World Series icon and slapped a B on top of it. Where’s the effort MLB?

    no sleep til brooklyn SF July 31, 2007, 7:15 pm
  • well i think its much worse than the 2012 logo, only because everyones going to forget what this looks like in um, a day, while no ones going to forget what the olymipc logo looks like for what will be a great deal longer whether they love or loathe it.

    um August 1, 2007, 5:14 am
  • Pinstripes?
    I thought that was the parking lot in front of the stadium.

    mmmmmmmmmmm August 1, 2007, 2:10 pm
  • It’s funny how I notice that a lot of “elegant” and classy transforms into this overused typeface (Trajan Pro) Why has a lot of the design become such an easy excercise? Are we really just trying to make money, or get it done with?

    nitin budhiraja August 1, 2007, 2:24 pm
  • Instead of the squashed oval, it might have been nice to echo the horseshoe shape of the Stadium.

    YF August 1, 2007, 2:34 pm
  • the shape and pinstripes makes me immediately think “football and football field”. Way to mix up the sports references, MLB!

    Anonymous August 1, 2007, 3:35 pm
  • Yay! Just in time to tear it down, Yankee Stadium will be memorialised by a logo that captures the true essence of the place.

    Anonymous August 2, 2007, 10:12 pm

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