In the early days of the motion picture, traveling movie theaters would bring films to remote villages. The provincial townsfolk would be able to experience for the first time this exciting new medium. Movies such as "Espiritu de la Colmena, El" depict such occurrences. It’s difficult for us 21st Century men and women to truly empathize with the experience of these villagers. It’s hard for us jaded urbanites (translated: New Yorkers) to be thrilled, let alone surprised, by anything. The sun having no alternative shone on the nothing new. We’ve seen it all. Done that. The price of the knowledge gained from our city experience is ennui. I’m yawning as I write this.
But imagine if there was something in this age that could make you feel truly awestruck. I’m not talking about Ethan Hawke accidentally spilling popcorn on your back as you watched "Crumb" at a NYC theater a few years back (that did, in fact, happen and the thespian apologized profusely and seemed a decent guy.). Celebrity is so cheap these days. I’m talking about true spectacle. I’m talking religious experience middle-ages style. Apparently, Major League Baseball might just very well have the antidote for our collective indifference: The New York Yankees!
From the Rocky Mountain News:
The Rockies-Yankees midweek series occurs in June, long before pennant races crystallize, contending teams feel an urgency to win and scoreboard watching becomes an earnest pursuit.
But those games at Coors Field June 19-21 carry a cachet unlike any others on the Rockies’ schedule and, as a result, stand alone when it comes to ticket prices.
Single-game tickets for the series – outside the Coors Clubhouse and corporate suite tickets and the $4 Rockpile seats – range from $15 to $75.
"It’s like every team in major league baseball has a personal rivalry with the Yankees," said Becky Wallace, executive editor of Chicago-based Team Marketing Report, "and they show that by raising their ticket prices. And I think the reason why is, so many fans react because the Yankees are the team with the legacy, the team with the dynasty. They’re the team everyone wants to beat, whether or not they’re the previous World Series winner."
Everyone wants the chance to see these Bronx Bombers. And they’ll pay extra. What I would pay to regain that experience of seeing the Yanks in person for the first time! Ain’t nothing like it. And everyone agrees. The market doesn’t lie.
Update: I forgot to mention this originally, but I found this link on Baseball Musings.